INTERIOR

50ml Boutique One

Situated in the leafy neighbourhood of Porta Romana, Milano is the second instalment of 50ml perfumery by Italian brothers Fabio and Matteo Stringhini. The brands growing success both on and off line called for a significant expansion to the existing smaller boutique. Originally, an OVS store for children, the new boutique boasts a combined 225m2 split over two floors.

SHARE PROJECT

Included in the brief was extensive product display, an essential oils corner along with a dedicated area for both small and large events and workshops.

50 ml Boutique

The entry level to the store, highlights a palette of natural hues, rich walnut joinery and a dramatic 6 by 7m hand painted mural by International Artist, Nastia Gladushchenko.

The lower level instead features organically shaped display units that become interactive tables with stools for events in the evening. Here the team at 50ml lead multisensory olfatory experiences.

Showcasing a selection of floral and plant based ingredients, the artwork follows the direction of the stairs towards the back of the store. A sense of suspense is created by enveloping the visitor in a world of floral illustration, walnut texture and dim lighting;  curiosity for what awaits below.

A private corner for essential oils provides clients with a one on one consultation with the staff at 50ml. Scents are individually presented for a unique experience into the world of plant extracts and aromatherapy.

Photography: Margherita Bonetti

50 ml boutique - interior design by interior stories
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