Pink shelving with perfumes and skincare behind a brass-topped counter

50ml Boutique One

A 35 m² perfumery in a former hair salon

LOCATION

Milan

YEAR

2017

SIZE

35 m²

SCOPE

Conversion of a former hair salon into a perfume boutique

Photography: Margherita Bonetti

Originally a hairdressing salon from the 1970s, this 35 m² space was transformed into the first physical store for 50ml boutique perfumery. New shop windows emphasise the high ceilings, street frontage and abundance of natural light from the exterior.

Pink joinery shelving with perfumes and a plant on a round white stone table
White stone plinth with hand soap, candle and eucalyptus beside pink shelving
Brass-topped counter in front of shelving with perfumes and skincare

A curated and refined material palette was adopted in response to the small size of the space and the quantity of products on display. Existing marble flooring was retained and complemented by softly hued joinery running the entire length of the store. Above the joinery, a maroon colour envelopes the walls and ceiling, providing depth and mood when paired with the brass lighting below.

The highlight of the space is a large commissioned artwork by Australian botanical artist Nastia Gladuschenko. It showcases the floral and plant-based ingredients found in perfumes, gaining curiosity and interest from passers-by.

Large botanical mural in peach and terracotta behind a brass counter
Pink joinery shelving filled with perfumes and a corner counter
Grey ribbed tile wall above a white basin and tap
Pink shelving niche with a basin, plant and woven basket
Walnut-framed doorway looking onto shelves of perfumes and a green stool
Close view of pink shelving displaying perfume bottles and boxes
Organic oval white table with eucalyptus plants
Large botanical mural in peach and terracotta behind a brass counter
Shelving niche framed in walnut, filled with perfumes

Design: Interior Stories

Photography: Margherita Bonetti

Floor plans

Floor plan of the 50ml boutique

Store layout

Photography: Margherita Bonetti

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