Shopfront of the 50ml perfume boutique in Porta Romana with walnut shelving and a botanical mural

50ml Boutique Two

A botanical oasis in the city centre

LOCATION

Porta Romana, Milan

YEAR

2024

SIZE

SCOPE

Perfume boutique over two floors

Photography: Margherita Bonetti

Situated in the leafy neighbourhood of Porta Romana, Milan, is the new perfume boutique 50ml by Italian brothers Fabio and Matteo Stringhini. The interiors tell a story of perfumes through natural materials, dim lighting, floral motifs and soft earthy colours.

Orange and burgundy botanical mural above walnut shelving with candles

Walnut staircase with integrated lighting beside a terracotta round counter

Perfume bar niche with hand-painted floral mural, walnut shelf and round mirror

Walnut wood creates drama, elegance and warmth throughout the store, with custom wall panelling, shelving, tables and staircase. Natural materials, dim lighting, floral motifs and soft earthy colours tell the story of perfume.

The top floor highlights a terracotta-tiled Perfume Bar with a 6 by 7 m hand-painted mural by international artist Nastia Gladushchenko. The artwork showcases a selection of plant and flower ingredients found in perfumes from all over the world.

Walnut staircase with a backlit handrail

Perfume bar with a gold sunburst light fitting and walnut shelving

Close-up of the hand-painted mural in ochre, terracotta and cream

Terracotta door beside burgundy shelving displaying perfume boxes

Walnut table in front of shelving lit by brass wall lights

Walnut cabinet and floating shelves lit by a brass wall light

Wallpaper sample with a pink and ochre leaf pattern on walnut wood

Staircase going down, lined with walnut and the botanical mural

Downstairs, a series of organically shaped tables with shelving forms a flexible display, event and education space. An intimate corner to the side showcases Italian-made essential oils and allows for more intimate one-on-one experiences.